Useful links and resources

Bibliographical and internet references to complement students' studies. 

Google Business News - Google's business news website.

Euronews Business News - Euronews business news website.

Procter & Gamble - Procter & Gamble is one of the world's largest companies. It has a very strong and large brand portfolio that includes Pampers, Ariel, Always, Pantene, Pringles, Vicks, Iams, Crest, Max Factor and Camay.

The Economist - Authorative weekly newspaper focusing on international politics and business news and opinion.

American Marketing Association - The AMA is a professional association for marketers.

Nestlé - Headquartered in Switzerland with corporate offices worldwide, Nestlé is one of the world's largest multinational organisation. It has interests in childcare, cooking, pet care and wellness.

Forbes - Business news and financial news. Core topics include business, technology, stock markets, personal finance, and lifestyle. The magazine is well-known for its lists, including its lists of the richest Americans (the Forbes 400) and its list of billionaires. The motto of Forbes magazine is "The Capitalist Tool."

Fortune - Fortune is a global business magazine published by Time Inc., a major subsidiary of the media conglomerate Time Warner (one of the world's largest media and entertainment conglomerates). A theme of Fortune is its regular publishing of researched and ranked lists). In the human resources field, for example, their Best Companies to Work For list is an industry benchmark. Its most famous lists rank companies by gross revenue and profile their businesses.

Business Week - A renowned business publication. Business news, trends and profiles of successful business people.

Lego - Founded in 1932 as a small family business, it is now the world's fourth-largest toy manufacturer. The name 'LEGO' is an abbreviation of the two Danish words "leg godt", meaning "play well". Their wide product range and segmentation methods are of interest to any marketing student.

Engadget - Engadget is a web magazine with daily coverage of new gadgets and consumer electronics.


https://www.jc.um.edu.mt/marketing/students/usefullinksandresources