Main textbook

(For both Advanced Level and Intermediate Level students)

Principles of Marketing, 8th European Edition.
Authors: Kotler, Armstrong, Harris & He.
Publisher: Pearson (ISBN 9781292269566)

Additional readings

(These books are not not compulsory and do not have to be bought to follow the syllabus.)

Essentials of Marketing, 5th Edition.
Author: Blythe
Publisher: Pearson (9780273757689)
(This textbook is also recommended as an additional text for Intermediate Level students)

Foundations of Marketing, 6th Edition
Author: Pride
Publisher: Cengage Learning (9781285429779)

Principles of Contemporary Marketing, 14th Edition
Author: Boone & Kurtz
Publisher: Cengage Learning (9780324582031)

Principles and Practice of Marketing, 7th European Edition
Author: Jobber & Ellis-Chadwick
Publisher: McGraw Hill (9780077140007)